The Influence of Personal Traits on Indian Millennial’s Adoption of 3D Printed Fashion Products

Saha, Indranil and Mathew, Deepak John (2021) The Influence of Personal Traits on Indian Millennial’s Adoption of 3D Printed Fashion Products. Smart Innovation, Systems and Technologies, 221. pp. 119-131. ISSN 2190-3018

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Abstract

Additive manufacturing technology, popularly known as 3D printing, is a contemporary method of customizing and manufacturing products. The 3D print market is expected to be worth more than $10 billion by the year 2021. The future of fashion aims to make use of 3D printing technology in the manufacturing process; however, practitioners are still doubtful whether this technology has the potential to revolutionize the fashion industry. Although 3D printing technology offers benefits to the businesses and production processes, whether it can replace the present mass production methods is still questionable. Until now, 3D printed fashion is studied from the perspective of material and technology applications. The perspective and adoption intents of the consumers are not explored, specifically in the Indian context. Hence, this research aims to study possible influences of 3D printed fashion products’ adoption intention on Indian millennials. Personal traits are the essential basis of human behaviors that are closely associated with human needs. These personal traits, such as social, functional, hedonic, and cognitive attributes, are also arguably better predictors of consumer behavior than demographic or psychographic factors. Hence, recognizing the importance of studying present-day consumers’ adoption preferences relating to 3DP fashion products, the current study explores the role of personal traits in adopting 3D printed fashion products through domain-specific factors such as fashion innovativeness and fashion leadership. The data were collected from Indian millennials via the online survey method. Research findings of this study add to the existing conceptual literature of 3D printing applications in fashion and guide fashion design practitioners by providing influencing factors of 3D printed fashion adoption among Indian millennial fashion consumers.

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IITH Creators:

IITH Creators	ORCiD
Saha, Indranil	UNSPECIFIED
Mathew, Deepak John	UNSPECIFIED

Item Type:

Article

Uncontrolled Keywords:

Additive manufacturing technology; Adoption intention; Fashion industry; Manufacturing process; Manufacturing products; Mass production; Production process; Technology application

Subjects:

Arts > Design

Divisions:

Department of Design

Depositing User:

. LibTrainee 2021

Date Deposited:

04 Aug 2021 07:10

Last Modified:

04 Aug 2021 07:10

URI:

http://raiithold.iith.ac.in/id/eprint/8647